“There’s going to be a big chunk of our library product licensed to the service. Tsujihara’s teams will work closely with Bob Greenblatt in his new role as chairman of WarnerMedia Entertainment and Direct to Consumer in curating content for the still-unnamed service. The planned streaming platform is also a different bet on a new form of wholly owned distribution, a platform that will be hungry for all the content that the creatives under Warner Bros.’ roof can deliver. has given them the confidence that linear networks can be profitable when they serve as engines for content licensing opportunities around the world. Warner Bros.’ experience in managing the CW broadcast network partnership with CBS Corp. Tsujihara sees much of the content that flows through Otter Media as a fit with the studio’s video game division and budding DC Universe platform.
is also inheriting AT&T’s Otter Media digital content division as part of the corporate shakeup.
Tsujihara said the specifics of the management hierarchy for the kids and family initiative is still being sorted out. “And TCM will provide a great opportunity to further monetize the Warner film vault.”Ĭhristina Miller, the Atlanta-based president of Cartoon Network, Adult Swim, and Boomerang, is being eyed for a larger kids and family role at Warner Bros. I view it as a better alignment of the platform to the content, especially with kids and young adults,” Tsujihara said. “A lot of people are saying this has been a cost-cutting exercise. But there will inevitably be consolidation and elimination of redundancies. The WarnerMedia restructuring has been seen as a precursor to significant layoffs at the studio, but Tsujihara and others dispute the notion of mass pinkslips to come. A kids and family section will be a big piece of the suite of streaming content options that WarnerMedia intends to launch in beta form by year’s end. Demand for young adult-targeted live-action series is booming from the major streaming platforms, as is the appetite for high-end animated series. Pictures execs Courtenay Valenti and Allison Abbate will put more emphasis on revving up kid- and family-focused franchises that can be coordinated with TV and digital projects. It’s expected that film group chief Toby Emmerich and Warner Bros. “We talked about it a lot: if you started with a blank sheet of paper, how would you create a kids business? From the start you’d make it global,” Tsujihara told Variety.
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